5 Steps to finding profitable keywords Internet marketing is like a modern day gold rush. You need to sift through keyword terms and find those nuggets. On your way to finding gold (profitable keywords), you can be assured you will find some fools gold (keywords that lose money) on your trek! Here are 5 techniques for finding profitable keywords 1. Think Like a Customer 2. Competitors Website 3. Keyword tools 4. Using Spelling Mistakes 5. Using Places Think Like A Customer What keywords would you type into your browser if you were searching for the product or service you are advertising? If you were advertising bass guitars some possible keywords might be: bass, bass guitar, electric bass, electric bass guitar, gibson bass etc. Maybe you don't want a traditional 4 string bass maybe you want a 5 string bass, or 6 string bass. There are thousands of combinations that you could use for this market and most markets will have many variations of the same keyword. Read forums and newsgroups related to your market and pay attention to the jargon the members are using, this could give you ideas. Competitors Website You can take a look at your competitors website and it can tell you what keywords they are aiming to rank high for. It is really simple to do this. You just need to look at their source code. How do I do this? You might be thinking... Go to competitors website and with IE browser choose "view" on the menu bar and then select "Source" with Netscape and Fire Fox select "view" and then "Page Source". you want to view the keywords meta tag that should look something like this: <meta name="Keywords" content="electric bass guitars, 5 string bass, fender bass" /> Place the keywords in quotations after the word content separated by commas, just like the example above. A competitors website can be a great source for profitable keywords. Keyword Tools There are some great keyword tools that will assist you in finding profitable keywords. Here are my favorite free tools. --Good Keywords - This compiles search data from YSM. There is also --YSM free tool-- and no downloading needed. Google has it's own free tool that has been updated recently and has become the best free keyword research tool. There is our keyword tool which combines results from the YSM keyword tool with Google results . This will show you how many searches and competing websites there are for your keywords. Our keyword tool will also bring back keyword suggestions from the YSM databases and give you Google results for competing websites on the suggested keyword terms as well. This will save you a lot of time in trying to find keywords with ample traffic and moderate competition. These are the most profitable keywords in a lot of cases. Here are the best paid tools. I recommend starting with the free tools and once you find you hit a wall, or progress has slowed down. It's time to get serious. These are the best 2 keyword tools on the net right now. Keyword Elite and WordTracker. They can help you find thousands of variations of profitable keywords. Using Spelling Mistakes Like the old saying goes "nobody is perfect". You can capitalize on this fact by bidding on keywords with spelling mistakes. Most of the keyword tools above will help you compile lists of spelling mistakes. You type the keyword correctly and they will generate lists of common and not so common keystroke mistakes. Misspellings can be very profitable keywords. With the hundreds of millions of searchers on the net each day this adds up to a lot of mistakes. Most marketers don't take advantage of spelling mistakes so get a leg up over your competition and capitalize on this opportunity. Using Places You might want to use places in your keywords for some products and services. You can use your country, state or province, region, city or town. If you were selling pay day loans you could use this technique as long as you serviced the area in the keyword you were promoting. Example: payday loans us, us payday loans, newyork payday loans, ny payday loans etc. These techniques and tools should give you a good start for finding those profitable keywords. All articles on Hot Product Reviews are copyrighted material and are not to be used anywhere else. These articles are not for reprint without written permission from Hot Product Reviews. |
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